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Benefits of Webinars over Traditional Seminars A web-based seminar, also referred to as a webinar, is a technique for businesses to relay a message to a sizable audience not having to ask guests to spend time and cash coming to a physical location. Webinars can be used in several ways. From sales and marketing presentations to hosting online seminars, lectures and conference, businesses in each industry can gain from this dynamic method of communication. In particular, webinars can be used to: Invite business contacts – When a business is new to an industry, conducting a webinar is a good way to introduce the business and begin building a brand name. The audience can associate a face with a business name and also interact with the speaker. This increases credibility and initiates a connection between participants and presenters.
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Showcase business as an industry-recognized – In a very competitive market, standing out is among rivals is crucial. Webinars gives a business a chance to build-up their image as specialists in their field and show they are the most reliable guys in their industry.
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Promote a product, new or existing – Webinars are the best platform to sell as well as promote products like books and videos. At the close of the event, the audience may be ushered to to a purchase page or be supplied more information as to how they can get the product. Maintain close ties with clients – As webinars make business more personal, a brand can use this to nurture relationships with its current client base. These web meetings can be used for answering clients’ questions, as well as for product release updates and client training. Manage expenses- Webinars give businesses a chance way to save a lot of money on traditional conference or seminar expenses, like venue rentals, airfare, and so on. Increase a business’ value – In our globalized economy today, gaining a competitive edge over others in your industry can get you ahead. Video conferencing provides you a larger market reach and enables you to offer better support for remotely located employees, in time allowing you to take on and maintain top employees, which in turn permit you to serve your client base better and develop your business. Build a profit center – Businesses can earn cash by hosting webinars. If a business is talking about a current industry-related topic, they can charge fees from attendees or even offer recorded downloads for a cost. Get sales leads – Hosting an online webinar is a wonderful opportunity for sales and marketing teams to gather leads. Upon sign-up, businesses can require attendees to register. The information to be gathered from the registration can then be submitted to the sales staff as warm leads to pursue.